"The importance of the 1964 campaign as a recruiting device … must not be overlooked. Most presidential campaigns are mechanical affairs, their...
Goldwater’s 1964 Campaign Impact
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Quotes
An extensive archive of Bill Rusher’s quotes. The section is organized thematically, enabling readers to filter his thought by different themes that he discussed over the years.
Goldwater’s Political Flexibility
"Occasionally … Goldwater shoots from the hip; it is at least possible that he hated himself the morning after that interview. But it is more...
Politics as a Serious Profession
"Politics … is a serious business—for its regular practitioners a true profession—and experience acquired in it, in managerial as much as in...
Politicians’ Insincerity
"Most politicians … are pretty adept at sensing when to stop riding an issue … When it stops paying dividends, when on straight pleasure-pain...
Goldwater’s Campaign Messaging
"Goldwater's personal style, while ruggedly honest, was somewhat astringent and doctrinaire. In this connection, he was also badly served by his...
Goldwater vs. Kennedy and Johnson
"… Goldwater's popularity as a conservative candidate stemmed in very substantial part from the sharp contrast between his personal and political...