“The importance of the 1964 campaign as a recruiting device … must not be overlooked. Most presidential campaigns are mechanical affairs, their demonstrations of popular support staged and phony. Goldwater’s campaign, in terms of human beings recruited and despite his subsequent heavy defeat, was a political tsunami.”
Source: The Rise of the Right (1984)
Keywords: campaigns,movement-building,elections
Author
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William A. Rusher (1923–2011), publisher of National Review (1957–1988), was a leading conservative spokesman, columnist, and author. He helped draft Barry Goldwater for the 1964 GOP nomination, shaping the party’s future. A Princeton and Harvard Law graduate, he served in WWII, worked in law, and advised the U.S. Senate. In 1989, he became a Distinguished Fellow at the Claremont Institute and remained active in conservative circles until his passing in 2011.
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