Deliberate Persona

by | Quotes

“Let me assure you, my friend: There is nothing in the slightest accidental about the image I project. It is precisely the image I want to project—right down to the flag lapel pin and all of the other obnoxious parts of it. The fact that these attributes or characteristics are adjudged offensive by certain members of the younger American generation not only does not bother me; it positively gratifies me.”

Source: If Not Us, Who? William Rusher, National Review, and the Conservative Movement

Keywords: identity,biography

Author

  • William A. Rusher (1923–2011), publisher of National Review (1957–1988), was a leading conservative spokesman, columnist, and author. He helped draft Barry Goldwater for the 1964 GOP nomination, shaping the party’s future. A Princeton and Harvard Law graduate, he served in WWII, worked in law, and advised the U.S. Senate. In 1989, he became a Distinguished Fellow at the Claremont Institute and remained active in conservative circles until his passing in 2011.

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