“People often have other reasons for arguing: unacknowledged or even unconscious reasons that have little or nothing to do with “prevailing” or “winning.” We ourselves are more subject to irrational impulses than we usually realize or care to admit. And even if we personally never argue for any but the most pressing and justifiable of reasons, we assuredly live in a world where plenty of other people do. In order to prevail over our adversary, it is important to understand his real reason for arguing—a reason of which he himself may be wholly unaware.”
Source: How to Win Arguments (1981)
Keywords: debate,public-discourse,identity